
START WITH THE PERFECT COLOR PALETTE
The world is not black or white, so why would your legal matter be? Some matters may need a bold and colorful style, while other may require a more muted delicate approach. We approach every case, every business, and every client as an individual and take pride in getting to know the details. Taking the right tone with adverse parties, opposing counsel, mediators, judges, and arbitrators results in better results for our clients. It may even repair important relationships or build sustainable business associations for the future.
START WITH THE PERFECT COLOR PALETTE
The world is not black or white, so why would your legal matter be? Some matters may need a bold and colorful style, while other may require a more muted delicate approach. We approach every case, every business, and every client as an individual and take pride in getting to know the details. Taking the right tone with adverse parties, opposing counsel, mediators, judges, and arbitrators results in better results for our clients. It may even repair important relationships or build sustainable business associations for the future.
START WITH THE PERFECT COLOR PALETTE
The world is not black or white, so why would your legal matter be? Some matters may need a bold and colorful style, while other may require a more muted delicate approach. We approach every case, every business, and every client as an individual and take pride in getting to know the details. Taking the right tone with adverse parties, opposing counsel, mediators, judges, and arbitrators results in better results for our clients. It may even repair important relationships or build sustainable business associations for the future.
START WITH THE PERFECT COLOR PALETTE
The world is not black or white, so why would your legal matter be? Some matters may need a bold and colorful style, while other may require a more muted delicate approach. We approach every case, every business, and every client as an individual and take pride in getting to know the details. Taking the right tone with adverse parties, opposing counsel, mediators, judges, and arbitrators results in better results for our clients. It may even repair important relationships or build sustainable business associations for the future.


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“I have used books as the corner stone of my branding and marketing strategy since 2005, when I published my 1st book which won the Business Breakthrough Book of the Year. Books have helped me build a thriving business. And you can do it too! I will help you every step of the way.”
—Paula Black
Co-Founder & CEO, Black Box Publishing
Publish Your Book. Build Your Authority. Grow Your Business!
Your story is a powerful marketing differentiator. No matter what type of business you are in, and no matter how much competition you have in your market, nobody else can tell YOUR story.
And there's no better way to tell your story than with a book.
With the right strategy and the right team of experts behind you, your book will become a powerful piece of your marketing and business development strategy. It will instantly boost your credibility and will position you as an expert in your niche. Your book will become a tool to attract new clients and business opportunities, a tool that you can use to "seal the deal" with prospects, and a tool that will help you deepen your relationship with your current clients and referral sources.
Not to mention, your book will become a meaningful part of your legacy for your loved ones, your kids, your grand kids, and the generations to follow.
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"Writing a book is THE most powerful thing you can do to build a client attracting personal brand."
—Danny Decker
Co-Founder & CMO, Black Box Publishing
But here is the problem: Writing a book feels overwhelming.
There is so much to do. And that's before you even start thinking about publishing and distribution.
That's where we come in. We are here to make the process easy for you. We will hold your hand and guide you through the process, every step of the way:
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We'll help you identify your audience,think through your strategy,and develop your book.
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We'll help you write your manuscript by working together to create a plan, holding you accountable to get your part done on schedule, and providing world class editing.
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We'll handle the artwork, the cover design, and the layout all of the key details to turn your manuscript into a polished final product.
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We'll handle printing, distribution, and marketing everything you need to get your book into the world, and into your readers' hands!
If you're ready to tell your story, build your credibility, and grow your business, we can help you do it. It won't be overwhelming for you. You might even find the process to be. fun!!

"Will You Make Me A New York Times Bestseller?"
Probably not! Because that's not what our clients really need. Our clients are business owners and professionals, and the reason they write and publish a book is primarily to give themselves a powerful tool for marketing and business development.
For example, some of our authors give a copy of their book to potential new clients. Others use them as a giveaway at conferences and events. Others send them out as gifts to referral sources. Think of your book as a big, audacious business card that makes your potential clients sit up and pay attention!
Your book will be an incredible marketing and business development asset. It will help you attract new clients and new opportunities. It will help you advance in your career. That's our focus!

It will be a day worth celebrating when we help you launch your book. Maybe, like Cindy Marshall, it will be a dream come true.
Photo: Women in Retail Leadership, Summit 2022
TESTIMONIALS
Black Box Publishing has coached and inspired clients to advance their business and careers with a powerful branding tool — their unique story in a book.

Because of Paula, I can add "Published Author" to my bio. My skepticism and apprehension regarding writing my book could have caused any Coach to give up on the idea. But Paula is not just any coach! She helped me see the importance of telling my story through my eyes in a way that was beneficial to the reader and potential client. As a former undocumented person living in the United States who is now an Immigration Lawyer, Paula understood how my story would resonate for so many. She helped me present the story in a way that is both moving and informative.
—Ruth Jean, Esq. and Author

Paula Black and I met through a mutual friend at a time when I was contemplating a big career change. From the moment we met, I was impressed with her authenticity, directness, genuine kindness, positivity, and unique perspective. Her skills and abilities go way beyond the legal field, and I quickly discovered she is a retail gal at heart! Go figure! She listened intently to my story and helped lay the groundwork for a path forward to achieve what I wanted, not what was expected of me. With the guidance of her and her fabulous team, we just finished my first book on retail leadership!
—Laura Ravo Retail Guru and Author

Paula Black, my professional coach, and book publisher has been instrumental in transforming my life, both professionally and personally.
First, Paula encouraged me to complete my book about my valiant battle with breast cancer that I started 9 years ago, and more importantly she taught me how to distill my message to resonate with my readers. Paula held me to a tight schedule, helped me identify my audience, and focused my story. She brought her talented copy and design teams into the process who simplified the publishing process for me. Paula’s creative and brilliant mind made my book launch a huge success and I could not have done this without her!
—Cindy Marshall Master Retail Whisperer, Connector and Author

My dream was to write a book. I started during Covid and six months later I didn’t have a clue what I was doing. Then I met Paula Black. Not only has the book been published, but along the way I befriended an incredible person. It’s rare to find someone who can so easily create understanding. She helped me reach beyond my comfort level. She listened. She challenged. She knew what I wanted and let me achieve it, knowing I had sounding board 24/7. Her positivity is extraordinary. and you can just tell she has a BIG heart! —Dan Nowlin A Legend in the Retail Industry, Consultant and Author

PRAISE FOR OUR CLIENT'S BOOKS


Paula has won a number of awards in recognition of her expertise and the results she and her clients have achieved.
Best of Lawyer/Law Firm Business Development Coach, Daily Business Review Winner and Hall of Fame—2020, Top 3 and Hall of Fame—2019, 2020, 2021, 2022, Top 3—2017, 2018





Quilly Award—2019, The National Academy of Best-Selling Authors

Outstanding Book of the Year and Business Breakthrough Book of the Year—2005, Independent Publishing
Paula is both a visionary and a “doer.”
She can see the big picture and understand all the little pieces that must come together in order to publish your book.


